January 22, 2018 | Product Brief | Federal-Mogul Motorparts’ Champion brand has introduced a full line of batteries for commercial vehicles, light vehicles, marine, golf cart, power sport, and lawn and garden applications. Initially introduced in major Southern California markets as a kick-off to a national campaign, these new products will be available throughout the country in March.
Powered by an innovative positive grid technology, Champion batteries are engineered to optimize the flow of electricity, minimize corrosion and deliver consistent performance over battery life. The Champion battery range includes 180 products across many applications. For automotive uses, the line offers coverage for 98 percent of vehicles in operation.
“We are excited to be able to offer our batteries to a wide variety of customers in many different industries, as now more automotive and heavy-duty technicians, along with DIYers and those that service boats and neighborhood electric vehicles, will benefit from Champion’slong history of quality products to fulfill their battery requirements,” said Michael Proud, vice president, marketing, Americas, Federal-Mogul Motorparts. “Champion has also recently rolled out new products from its expanded product portfolio, including light maintenance products and lifestyle elements, to give consumers a full range of choices for their automotive needs.”